Open to Opportunities

Data-Driven
Analytics
Engineering

Transforming raw data into strategic intelligence. I build analytics frameworks, optimize data layers, and create dashboards that drive real business growth.

View Work
GAGoogle Analytics
GTMGoogle Tag Manager
LookerLooker Studio
HotjarHotjar
Data Layer
SQLSQL
Microsoft Excel
GSCGoogle Search Console
BigQueryBigQuery
GCPGoogle Cloud Platform
Power BIPower BI
GAGoogle Analytics
GTMGoogle Tag Manager
LookerLooker Studio
HotjarHotjar
Data Layer
SQLSQL
Microsoft Excel
GSCGoogle Search Console
BigQueryBigQuery
GCPGoogle Cloud Platform
Power BIPower BI
Anil Raikwar
About

Building Analytics That Actually Move the Needle

I'm Anil Raikwar — an Analytics Engineer & Web Analyst at SEO Content AI (Los Angeles, CA). Based in New Delhi, I architect analytics frameworks that transform how businesses understand their data.

I've evolved from hands-on SEO execution to engineering end-to-end analytics systems. I integrate tools like Google Analytics, GTM, Looker Studio, and Hotjar into cohesive data ecosystems that drive measurable business outcomes.

I believe every click tells a story. My job is to make sure that story reaches the people who can act on it — through clean data layers, automated dashboards, and insights that bridge the gap between data and decisions.

3+
Years Analytics
40+
Projects Delivered
7+
Tools Mastered
Experience

Work Experience

Analytics Implementation Engineer II
SEO Content AI
Los Angeles, California (Remote)
Jun 2023 — Present
  • Innovated and managed analytics frameworks to drive SEO and content strategies through precise data layer optimization
  • Facilitated advanced analytics by integrating GTM and Adobe Analytics, enabling rich data collection for strategic insights
  • Collaborated closely with developers to ensure the technical robustness of data integration, supporting data-driven decision-making
  • Developed and executed comprehensive web analytics strategies with a focus on maximizing online performance
  • Leveraged industry-standard tools such as Google Analytics and Adobe Analytics to extract actionable insights and reports
  • Implemented A/B testing methodologies to refine website usability and enhance conversion rates effectively
  • Fostered cross-functional collaboration with marketing, product, and development teams to align analytics efforts with business objectives
  • Monitored key performance indicators (KPIs) meticulously to identify emerging trends and areas for improvement proactively
  • Contributed significantly to measurable enhancements in website traffic, engagement, and ROI through informed data-driven decision-making
Looker Analytical Skills Google Analytics GTM Data Layer A/B Testing Looker Studio
Analytics Engineer
SEO Content AI
Los Angeles, California
Jun 2023 — Dec 2024
  • Developed and implemented advanced tracking solutions using Google Tag Manager (GTM) and GA4 to capture comprehensive website performance and user behavior data
  • Leveraged Microsoft Clarity and Google Search Console (GSC) to analyze user interactions, identify areas for improvement in website structure and content, and optimize for SEO effectiveness
  • Designed and built interactive dashboards and comprehensive reports in Looker Studio to visualize key metrics, trends, and actionable insights for SEO specialists and content creators
  • Collaborated closely with SEO specialists to analyze GA4 and Looker Studio data, providing data-driven recommendations that improved website engagement and conversion rates
  • Contributed to and analyzed A/B testing results, using GA4 and Looker Studio to inform data-backed decisions for optimizing website design and user experience
Looker Google Analytics GTM GSC Microsoft Clarity A/B Testing
Analytics Engineer
White Label Resell
Los Angeles County, California (Remote)
Jan 2024 — Present
  • Implemented and maintained tracking systems using Google Tag Manager (GTM) and GA4 to monitor user behavior and website performance
  • Used Microsoft Clarity to analyze user session recordings and heatmaps, identifying areas for improvement in website design and functionality
  • Leveraged Google Search Console (GSC) data to understand search queries and optimize website content for better visibility
  • Developed reports and dashboards in Looker Studio to track key performance indicators (KPIs) and provide insights to the development team
  • Collaborated with developers to ensure accurate data collection and integration with other systems
Looker Google Analytics GTM GSC Microsoft Clarity
Analytics Engineer
Link Building Blogs
California, United States (Remote)
Jun 2024 — Present
  • Developed and implemented advanced tracking solutions using Google Tag Manager (GTM) and GA4 to capture comprehensive website performance and user behavior data
  • Leveraged Microsoft Clarity and Google Search Console (GSC) to analyze user interactions, identify areas for improvement in website structure and content, and optimize for SEO effectiveness
  • Designed and built interactive dashboards and comprehensive reports in Looker Studio to visualize key metrics, trends, and actionable insights for SEO specialists and content creators
  • Collaborated closely with SEO specialists to analyze GA4 and Looker Studio data, providing data-driven recommendations that improved website engagement and conversion rates
  • Contributed to and analyzed A/B testing results, using GA4 and Looker Studio to inform data-backed decisions for optimizing website design and user experience
Looker Google Analytics GTM GSC A/B Testing
Services

What I Do

End-to-end analytics and SEO solutions that translate data into business growth.

Web Analytics & Tracking

GA4 and custom tracking implementations with comprehensive measurement plans and data strategies.

Tag Management

Advanced GTM configurations, data layer architecture, and reliable tag deployment strategies.

Data Layer Development

Robust data layer architectures powering all analytics and marketing technology integrations.

Dashboards & Reporting

Interactive Looker Studio dashboards transforming complex data into clear business intelligence.

Conversion Optimization

A/B testing, heatmaps, and session recordings via Hotjar to boost conversion rates.

SEO Strategy

Data-driven SEO with keyword research, technical audits, and content optimization.

Skill Set

Skills & Proficiencies

Software & Tools

9 tools
Google Analytics Google Tag Manager Looker Studio Hotjar Data Layer Dev Google Search Console BigQuery Google Cloud Platform Power BI

Technical

6 skills
SQL Data Analysis Dashboards Microsoft Excel Statistics Trend Monitoring

Professional

4 skills
Communication Analytical Thinking Problem-Solving Critical Thinking
Credentials

Certifications

GA

Google Analytics Individual Qualification

Google Digital Academy

Hotjar

Foundations Level 1 — Final Exam

Hotjar

PIA & DPIA Automation Expert

OneTrust

Insights

Blog & Research

Sharing knowledge on analytics, SEO, and data-driven marketing strategies.

Guide 5 min read

Setting Up Google Analytics: A Step-by-Step Guide

A comprehensive walkthrough for configuring GA4 from scratch — covering account setup, data streams, event tracking, and conversion goals.

Read on Medium GA4
Research 8 min read

Data Layer Architecture: Best Practices for GTM

Deep dive into designing scalable data layers that serve as the backbone for tag management and analytics integrations across enterprise platforms.

Coming Soon GTM
Case Study 6 min read

How A/B Testing & Heatmaps Boosted Conversions by 35%

Real-world case study on combining Hotjar heatmaps with systematic A/B testing to identify UX friction points and optimize conversion funnels.

Coming Soon CRO
Projects

Selected Work

Analytics•SEO Content AI

Enterprise Analytics Framework & Data Layer Architecture

Designed a comprehensive analytics framework integrating GTM with custom data layer architecture, enabling rich cross-platform data collection for marketing and product teams.

100%
Data Coverage
GTM + GA4
Full Integration
Real-time
Dashboards
Cross-team
Adoption
Google AnalyticsGTMData LayerLooker StudioSQL
CRO•A/B Testing

Conversion Rate Optimization Through Data Analysis

Systematic A/B testing with Hotjar heatmaps and session recordings to identify friction points, resulting in measurable conversion improvements and enhanced user experience.

+35%
Conversion Lift
-20%
Bounce Rate
15+
Tests Run
Data-led
UX Decisions
HotjarGA4A/B TestingHeatmapsSession Recordings
Dashboards•KPI Monitoring

Automated KPI Dashboards & Reporting System

Built automated reporting ecosystem with Looker Studio dashboards tracking traffic, engagement, and ROI in real-time, enabling proactive trend identification across stakeholder teams.

10+
Dashboards
50+
KPIs Tracked
Auto
Weekly Reports
+ROI
Impact
Looker StudioGA4GTMSQLExcel
Let's Talk

Ready to work together?

Whether you need analytics implementation, data layer architecture, or SEO strategy — I'm here to help.

anil@anilraikwar.in +91 9953204648 LinkedIn Medium